Sikkshades by Eddie Bauer, Jr.
Sikkshades by Eddie Bauer, Jr. Signs Movie Actress Mayra Leal to Spokesperson Deal
Italian Design, Electric Flash Protection by Carl Zeiss, Patented Non-slip, Balanced
(Houston, Texas) – Sikkshades® by Eddie Bauer, Jr. was launched in May of 2013 with idea of changing the industry from what is currently available in the three billion dollar sunglasses market. A true entrepreneur and iconic leader in his circles, Eddie sought out the best in the sports community for market feedback, retail and distribution advisers, marketing and sales strategists, lens technology leaders, and artisan Italian designers to create two introductory styles – The Huckleberry and The Qualifier (wraps). The shades currently retail at $129 each, a very competitive price point compared to more established offerings at much higher prices.
Movie actress Mayra Leal (www.MayraLealInFilm.com), Managing Director of Mayra Leal Entertainment, LLC (Houston, Texas) will be the new face behind Sikkshades by Eddie Bauer, Jr. Mayra has many unique talents and gifts to help communicate the benefits of the brand on-line, in advertisements, and will be interviewing sports celebrities and other movie stars and producers on the red carpet via a video syndication deal with a leading company in that sector. Mayra has appeared in several television programs to include “Locked Up Abroad in Bangladesh”, “Revolution”, “Southland”, and “Memphis Beat”. She has also been featured “Machete” by Director Robert Rodriguez, starred in “Playing House” by Director Tom Vaughn, featured in “Sanitarium” with Robert Englund (“Freddy Kruger”), and just completed a role in “Osprey” by Director Wayne Slaten.
“We are looking forward to working with Mayra and associating her unique image with the style of shades that we will be introducing to our current market and catering to all demographics and sectors,” says Eddie Bauer, Jr., CEO of Sikkshades by Eddie Bauer, Jr.
“I love the acting and I do enjoy extreme-cardio and pushing my own limits,” says Mayra “I am looking forward to introducing the Sikkshades by Eddie Bauer, Jr. to the market as well as interviewing opinion leaders and attending all of the events that are being planned to support the sports communities and entertainment industry.”
Sikkshades by Eddie Bauer, Jr. features a patented non-slip nose grip. Many athletes lamented that the major brands slip off their face under the inertia of their movements. In addition, these intense performers were concerned about “prism” effect and distant distortion provided by leading eyewear as well. At high speeds, clarity of vision and distance judgment is critical.
So, Eddie solved these problems with a product that is fashionable, balanced, assembled by hand, built-to-last, and relieves stress points along the temples and behind the ear. Flash Electric™ ballistic grade and shatter-proof lenses provided by Carl Zeiss, reduces or eliminates visual micro fractures which can stress the eyes. Flash Electric is an iridium embedded process that is scratch and smudge resistant and allows the eye to receive natural light without causing pupils to dilate and impacting the eyes with an overexposure of UV and UVB light. Other lenses may cause the pupils to widen, allowing more unhealthy light rays to impact the retinas. Some, have reported a feeling of nausea with inferior lenses.
The iconic “Sikkshades Groucho” logo was expertly designed by a leading logo designer and has been adopted in the extreme sports and longboard skate community as “The Moustache Shades” which adds to the “cool factor”. The eye ware has also been adopted by those serving the military and law enforcement, with great reviews on social media.
For more information please visit: www.SikkShades.com
About Sikkshades by Eddie Bauer, Jr.:
Sikkshades by Eddie Bauer, Jr. is a sports action eye wear company based in Houston. Eddie Bauer, Jr. has been an adrenaline junkie for many years competing in extreme motor cross, iron man competitions, and more. The science and technology behind his designs are being received well within the extreme sports community, music industry, and now the film community. We hope to see you at the red carpet events and sporting events across the country. Eddie’s team of marketing and sales professionals are eager to serve you in any capacity that helps you to become more competitive and comfortable when exposed to the effects of damaging solar UV rays on the eyes.